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2007 will probably go down in history as the year of video on the Internet with all of excitement that YouTube has brought us. I have toyed with using broadcast formats like audio or video on my website, like most publishers and internet marketers.

I'll tell you a story to help you understand what I mean. Should you use it, but just because you have the equipment and can afford to use audio or video?

I got a great lesson in how not to use audio or video, and recently. I'm constantly learning, like many people on the Internet.

" "John Reese has collectively generated several million dollars and over one billion website visitors in his online businesses, according to one of his websites. Who is John Reese? Presented by Trafficology.com, i listened to an audio interview of John Reese, first.

I decided that I had to pay more attention to audio and video formats, every minute was pure gold and I learned so much in that one-hour interview that even though I prefer to read my lessons. " "ahs" and uncomfortable pauses of an untrained speaker, reese is a polished speaker who talked at length about generating web traffic without the "uhs.

You know what it's like when you are hearing something for the 100th time. Most of the material was too elementary, worst for me. Laid out poorly and pedestrian, his Powerpoint slides were boring. His first mistake was the use of bad graphics. Purchased to support a newer internet marketer, i maintained that view until I bought a bad video.

My thought was that he needs to join a toastmaster's group. His comments punctuated with nervous words, he spoke slowly. I felt all of the embarrassment for him that one feels when a poor speaker struggles from a podium, even though I was listening alone in a room. He compounded his mistakes with poor delivery.

And ideas that don't really make sense, you don't have to let it go until you have erased all of those false starts. And come back later to polish your piece until it shines, print formats are very forgiving in that you can write a bad first draft just to get your thoughts out on paper. His bad video clearly demonstrates the value of print.

Yet not the most exciting topic, which is interesting, reese was able to grab and hold my attention on getting web traffic, with no visuals at all. Polished speakers like John Reese have a gift that makes their interviews and other speaking engagements standout. No amount of editing will cover a bad performance, but with audio or video.

One good thing came out of my purchase: I learned to take my time when considering audio and video formats. He set a bad tone in the first five minutes that convinced me that I would get very little value from listening to the rest of the tape. I stopped the tape and wondered if I should ask for my money back, however, with the other speaker.

When you have time to continue reading, and come back to the spot you left off, you can put a book down. You can skim and jump over the parts you don't want, but useful material, if you are reading boring. The listener or the viewer, the real point to consider is what the experience is for the reader.

If you want your listener or viewer to follow you to the end, this means that whatever you present had better be compelling and delivered well. But in most cases that's not an option, you could try fast-forwarding if you knew what to look for. You can only keep going or stop, once you commit to listening or viewing a tape. That's not true for audio or video.

Sign up for Toastmaster's or take a class in public speaking at your local college or university, so before you whip out a tape recorder or video camera to create a new audio or video information product.